SUMMARY

The Social Media Coordinator is responsible for developing content across Lift Louisiana’s social media channels and working with the Communications Manager to implement an effective strategy to help improve organizational awareness, attract donors, and communicate our vision, messaging, and storytelling aims.

KEY RESPONSIBILITIES:

Content Creation

The Social Media Coordinator will create unique and engaging content for Lift Louisiana’s social media platforms (I.e. Facebook, Instagram, and TikTok).

• Draft and schedule engaging content to promote Lift Louisiana’s events, programs, and advocacy campaigns.

• Plan and project manage graphics and/or video content for social media posts with the Communications team 

• Design and edit social post graphics/video

• Create, run, and monitor social media ad campaigns to support our programs, fundraising and advocacy campaigns

• Check all social media platforms regularly and respond to comments and direct messages promptly. 

• Interact with partners and prospective partners’ pages to maintain positive and active presence. 

• Stay current on a number of subjects concerning reproductive justice through the news, other organizations and other sources

• Ensure all content is accessible (i.e. writing alt text, captions for videos, etc.), consent has been received from subjects, and original authors or content developers are credited. 

• Take photographs, videos, and other engaging content 

• Be onsite at events and community engagements to document our work.

• Work collaboratively with the other members of the Communications and Development team to promote our organizational storytelling goals.

• Research audience preferences and discover current trends

• Supervise digital content and social media staff, including interns and volunteers

Strategy Development

Collaborate with the Communications team members to develop a compelling and results-driven social media strategy for Lift Louisiana.

• Coordinate with Communications Manager and Development Director to develop a social media calendar and organizational strategy to increase engagement and followers, increase donations, and effectively and clearly communicate the organization’s mission and vision across all our social platforms.

• Track social media analytics to evaluate effectiveness and drive improved strategy.

• Submit quarterly reports on social media performance to Communications Manager and Operations Manager

QUALIFICATIONS

Required Knowledge, Skills & Abilities

• Deep knowledge of and experience with social media platforms including Facebook, Instagram, and TikTok

• Graphic design and typography skills are a plus but not required.

• Familiarity with the Canva is a plus but not required.

• High level of creativity and innovation with content conceptualization.

• Self-motivated, detail oriented, highly organized. 

• Enjoy working with others.

• Must work well under pressure and with changing priorities. 

Hours: 20-25 hours per week

Compensation: $25/hour

To Apply

Please complete this form to submit your resume and samples of your graphic design/social media content. If you have any questions, you may contact AK@liftlouisiana.org .