At Lift Louisiana, we believe all women deserve the chance to make their voices heard on the issues that impact their lives, their families, and their communities. We believe in meeting people where they are in their reproductive health journeys, and we support what they determine to be the best decisions for themselves while providing information and access to information to inform their decisions.
We work to inspire and share tools to increase people’s ability to speak up for themselves. To this end, Lift creates non-biased, data-driven educational materials on key issues (such as healthcare access, abortion laws and regulations, and teen sexual health). Lift produces sharable resources—like fact sheets, advocacy talking points, and policy analyses—to ensure that medically-accurate, evidence-based research is informing public opinion.
Visit our Resources page for more information on resources for pregnant and parenting people and domestic violence survivors.
The #MyLASexEd campaign was originally conceived and developed by the Institute of Women and Ethnic Studies (IWES) and the Louisiana Youth For Truth council—a group of diverse young people who educate and advocate for inclusive, medically-accurate sex education through policy change, reforming cultural attitudes, and mobilizing youth. In partnership with IWES, Lift is expanding the campaign by engaging and mobilizing college students across the state and by providing students with information, tools, training, and resources to facilitate a campaign created by and led by students. Lift built a website that serves as a platform for students to share their stories about their experiences with sexual education in Louisiana and to access campaign resources and guidance for bringing this campaign to their college campuses. Lift launched the campaign in September 2017 in partnership with Students United for Reproductive Justice (SURJ) at Tulane University. (Visit the website at www.mylouisianasexed.info)
According to a report released in May 2017 by the Guttmacher Institute, Louisiana is tied for second place when it comes to passing abortion restrictions that conflict with scientific evidence. In just the last five years, these restrictions have forced more than half the clinics in Louisiana to close their doors, leaving only three clinics open to serve nearly one million women of reproductive age in the state. As part of a multi-state effort to confront this problem, the National Partnership for Women and Families partnered with Lift Louisiana in May 2017 to launch a state-based “Lies into Laws” awareness campaign to encourage people to get the truth regarding abortion myths and to join Lift’s efforts to hold Louisiana’s lawmakers accountable for misinformed policies that restrict abortion access. Additional goals for the campaign included the following: To attract earned media; to send a message of accountability to Louisiana political and media elites; and to reach medical professionals around the anniversary of Whole Women's Health and remind them that lies becoming laws is bad for their profession. Overall, the campaign attracted almost 6,500 people to sign a petition, increased the size of Lift’s email list by 43 percent, and increased Lift’s Facebook page likes by 65 percent. This exceeded the original goals for translating visibility into online engagement.
The Lies into Laws campaign included:
- LiftLouisiana.org/Truth: All online ads directed people to to a webpage containing an overview of the campaign; a list of lies that are underlying state regulations; facts disspelling those myths; a link to LiesIntoLaws.org, the multi-state web resource hosted by The National Partnership for Women and Families; and the 2017 Issue Brief of Bad Medicine, a report by The National Partnership for Women and Families.
- Outdoor Advertising: Three digital billboards near Woman’s Hospital Baton Rouge, two digital billboards near East Jefferson General Hospital in Metairie, and one print billboard near Ochsner Hospital in Jefferson, which together generated an estimated 1.3 million impressions.
- Homepage Takeover of The Advocate: The homepage takeover of The Advocate (a newspaper and online publication servicing New Orleans, Baton Rouge, and Acadiana) generated over 313,000 impressions. This acquisition had a low click through rate (0.09 percent), which is standard for homepage takeovers because such ads are not highly targeted; rather, homepage takeovers and billboards are geared more toward being seen by the right people. The Advocate ads targeted political and media elites.
- Social Media Advertising: Social media ads on Facebook, Instagram, and Twitter produced more than 1.4 million digital ad impressions, which generated nearly 17,000 clicks for an overall click through rate of 1.2 percent.
- Online Petition: LiftLouisiana.org/Truth included a link to an online petition for people to “tell Louisiana politicians to base abortion laws on facts, not lies.” Of the nearly 17,000 people who clicked on the ads to visit the landing page, 37 percent ultimately decided to sign the petition (i.e., Nearly 6,500 individuals signed the petition to hold lawmakers accountable for passing laws based on scientific, medically-accurate information).
Online Resources: Explore the links below to gain a deeper understanding of the issues affecting women’s healthcare and overall wellbeing in Louisiana.
- High-Quality, Affordable Healthcare
- Medically Accurate Information About Sexual Health
- Support for Pregnant and Parenting People
- Racial and Income Disparities in Healthcare
- Indicators of Women's Health and Overall Wellbeing